Showing posts with label Backlinks. Show all posts
Showing posts with label Backlinks. Show all posts

Tuesday, June 4, 2013

Building do follow blog backlinks – where to start

This is a topic that will interest any blogger that is interested in getting noticed online. Many people have thought of various ways to gain popularity for their sites and attract visitors.

Some of these methods worked, some failed miserably. In the world of blog backlinks it’s all about testing and having patience. Especially now, when the online environment is so unstable, with the strangest updates that come from Google (Panda and Penguin). Makes you wonder, what other type of mammal will come along and ruin all your link building techniques?

If you are to look around, and search for “how to build blog backlinks”, you will get a lot of sites that talk pretty much about the same thing and they just repeat one another. The only difference is that they use different words.

Sure, some of the methods are generally acceptable and they still give results in building backlinks. For instance, blog commenting. I also talked about this topic on this post:  Blog commenting - does it work? You can read it, and maybe you’ll understand better why I, personally am PRO blog commenting, even if some people would moan that the links are not “do follow”. They really help your position in Google, and make your links appear as natural backlinks.

However, today I plan on talking about links that ARE “do follow”, and come from high PR websites. Because that is the new quality standard that SE, mainly Google have set for their users. So, in other words, if you want to rank high and get a lot of organic traffic on your way, you will have to play by the rules. Technically, but practically I have seen some slip-ups from the big G that really makes me think.

For instance, sites that are offering great quality are placed somewhere at the bottom of the ocean. Which is highly unfair, and it will definitely not help improve the quality of SERPs (since that is Google’s  objective).

An answer to such an event, could be that the respective site, despite the great content, didn’t have enough high quality backlinks, and it was out ranked.

That is a very high possibility, considering that there are millions of site in the same niche that I am, or that your site is in. So, that is why it is required to take extra efforts and improve our techniques for building blog backlinks.

If you are like me, then you probably already read here and there some suggestions, and you’re thinking how to implement them for your own site.

I can just offer some advice and some conclusions that I have reached based upon testing.

In my opinion, what works when it comes to building backlinks after Panda & Penguin Updates is blog commenting, social media, some Web 2.0 presence and possibly RSS.

These are the means that I rely on when I want to boost my websites’s rankings.  So far, I can’t complain about the results I obtained in SE which makes me think that I am on the right path.

Social media has gained A LOT of power lately. I see that reddit really sends a lot of traffic my way, and also my Delicious link stack seems to be helping me considerably.

Therefore, if you have been neglecting this aspect until now, please STOP. Start getting involved in social media marketing ASAP. I wrote some posts about this too, in case you may be interested:

1. What is the use of social media for your blog

2. Social marketing - optimize your social marketing strategy

Even so, building blog backlinks on your own without any help can be a very hard battle, you’d have more chances to lose than to win.

I am a fan of certain tools that help me find better keywords, or help me get new ideas on what to build sites around, maybe spy a bit on my competitors. All of these help you get a better idea where you stand, and some of the tools I use are:

MajesticSEO – really helps you get an overview of the backlinks that you get or your competitor gets.

Google Keyword Tool- helps me get good keywords for my niche.

SpyFU.com – Based upon the number of ads for a keyword I can get a better idea if is popular or not.

Rank Tracker –it’s a part of the SEO Power suite, and it helps you see what PR you have, and what is your position in SE.

Google Analytics and Webmaster’s Tools- these are extremely important to understand where does your traffic come from, and maybe decide where to head in the future.

These tools, I use relatively often, especially when I want to keep an overview on how things go. Recently, I came across another one, and it really helps me with my social network marketing.

NOW, I will finally get to the “do follow backlinks” part. This software it’s called Social Monkee, and it will make your life easier when it comes to building social networking backlinks.This program will allow you to build 25 UNIQUE backlinks to your page every day. This means 750 blog bakclinks each month. What is special about this is that all of the backlinks that come to your site, have unique IPs.

In the eyes of Google, this means that there will be 750 brand new sites each month vouching for you and building your trust more and more.

So, in 3 months time, you can have 2225 unique blog backlinks to your site and it will definitely improve your blog page rank. You have all the chances to make it in Top 10 results, even for No#1 for your main keyword.

I am personally very excited about Social Monkee, and I thought I would share it with you too. I am still experimenting with this tool, but I do like the idea that I get unique backlinks for my site.  This is the safest way to build your popularity and enhance your position in SERPs.

AND, the best part is, that Social Monkee is very cheap, it only costs 7$, and you’ll be granted life time membership. If you are interested, you can see this link, and maybe you’ll join also :)

Even if you don’t go for the Social Monkee offer, keep in mind that social networking is very important for you blog’s page rank, so try to be active in that are as much as possible.

Happy blogging :)


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Monday, June 3, 2013

Building blog backlinks after Penguin Update: what is there left to help your blog page rank?

Surely you all have seen all sorts of reactions after Google Penguin Update. In my opinion this is a hot mess. On the first look, it would seem that this change in algorithm was designed to create chaos among webmasters and to start dropping websites in a random manner.


If you’ve been around the online environment for some time, you have realized by now that nothing that Google does is random. So there is more to it than it meets the eye when it comes to the Penguin update.


Various sources including SEOmoz, say that Penguin was not designed to improve the quality of search results (as Panda). It’s purpose is to hit sites that perform strange link building techniques and got their page rank in an unfair and shady manner.


So, even if the site itself would contain nice and valuable information for the niche it was figuring in, their rankings will drop considerably IF their link building was spammy.


What Penguin did, is decrease the value of certain links, which led to de-valuating the position of A LOT of websites.


Now the question is, what kind of links were considered less good according to Google? The answers were vague and it was all based upon assumption.


What you can be certain of is that if your site participates in link building schemes, interlinked link wheels, link farms, reciprocal link building,  then for sure you will go down. And you may go SO FAR at the bottom, that you will be no where to be found.


In theory you would say “Well that is good, right? No more sites that perform bad SEO will be on top. Time for the good guys to get a piece of the pie!” In practice, things are quite different.


Many analysis and observations were made, and it turns out, that Penguin not only hit SOME (i say some, because there were websites that bought links and still managed to rank well) sites that performed shady link building techniques, but also sites that are so called “innocent”, with great content that didn’t even do backlinks let alone, buy them.


Clearly the Penguin Update doesn’t improve the quality of search results, AND it sends a lot of websites to Neverland . Some of these really deserve it, but some not so much. Maybe this Penguin algorithm is still in its baby years and Google will make it more and more performant so mistakes like these won’t occur again.


I really don’t know what will be of all of this, but at this moment, building blog backlinks is turning out to be one hell of a job. I’ve seen my blog bouncing up and down in SERPs faster than a tennis ball. And strangely enough it does better for keywords that are not so much related to my blog topic.


What was once organized and with clean rules to follow (in SEO), now seems to have turned into a complete ramble. I am just a tiny person in the eyes of Google and if my website does not appear in SERPs no one will care but me. SO, I find myself in a catch 22 situation. It seems that the old ways that would help you build blog backlinks and influence your blog page rank are not effective anymore. How else am I supposed to run a business, or make myself heard, if I have ZERO power on how I rank? I am only at the mercy of search engines?


Others say to turn to social media, and try and talk to people and create a community around your site. And if I am to think good about it, I’m starting to believe that this may be the only option.


You can’t rely on Google for traffic so much anymore, and probably I will follow the advice of PotPieGirl  and break up with Google also.


I guess the only way to build blog backlinks nowadays is to actually get socially active and interact with people. For the following period (maybe permanent), maybe I should try to become  more independent from Google as possible.


Easier said than done, especially when most of your traffic may come from the big G. BUT, if you’ll focus more on building a community and put more accent on the people than a “bot”, you may still have a chance. At least I really hope this is the case.


I must admit, that I am genuinely worried with this turn out of events, and I don’t know what else to expect. More important, I would appreciate your input on this subject. I would like to know what you guys think will be the future of SEO and link building.


 

The Love Story of SEO – Building Backlinks with Google by your Side..Bar

Backlinks and especially Blog Commenting have been getting a load of bad press recently and I think it’s slightly unfair for all the honest Link builders using blog commenting as a form of RELATED link building.

So, now I’ve got my little speech out the way, let’s move onto the actual Blog commenting itself, and by that I don’t meaning scraping 1,000,000 blogs and posting to all of them in a day with a black hat software.

As I said in my title – This is a love story, it’s between you (The Link building damsel in distress) and the white knight, on his great stallion riding through firey gorges, battle Orcs and eventually defeating the dragon to win the girl! (aka.. Google) – Yes, for the first time ever! You’ll actually be working with Google to improve your website, as in Google itself – Not Webmaster tools or Analytics but the actual Search engine, ya know – The thing your trying to rank in.

What your going to want to do is take this script:
“powered by wordpress” “dog training” inurl:”/dog-training” + intext:”dog training” “comments” + “says:” | “leave a comment”
Now change any of the keywords aka “dog training” to what your target market is! – Now for those of you who are used to using Operators this should be fine. For those not, that’s the inurl:/dog-training or intext:”dog training” – and the + means you want to add more operators to the search query.

Now enter you new jazzed up code into Google and you’ll find a list of related results -

As you can see – From these first 3 links on the Homepage we’ve already found 3 blogs, with commenting enabled all related to “Dog Training” – Well done you!

Now your going to want to go onto 1 of said blogs and find yourself a related blog that looks nice and juicly related to your content. Go to the comments box and find enter in your Name (this’ll be the URL aka Anchor Text, so try to make it realisitc I prefer brand related terms, e.g. your business name, your name or clients name, an event you host, your location or even just your websites name.

Now once you’ve filed out that form, they’ll either moderate it or it’ll just create it will list it straight away. Most blogs will require moderation and around 75% will be NoFollow – but that’s great! In my opinion the more NoFollow links, the better. If you have 95% DoFollow across sites with 1,000s of external links, Google is going to Penalize you.

There are 2 HUGE advantages to this link building technique -
Google provides you search queries that are relevant, if the site has 1,000 external links and is low qaulity, duplicated content it’ll be pushed down and penalized (like any normal search query). This technique provides the most relevant and best Optimized Backlinks that your search query is looking for.The results it provides are specifically targeted to your location (e.g. Google UK, Google CA etc) and targetted to your keyword. This means you get the best of both worlds – Localized results at the most relevant point.
Well, I’ve done this with a number of clients and even on our personal company site – Here’s what the results look like from Majestic SEO (Citation Flow and Trust Flow aka Page Authority and Domain Authority for OSE)

As you can see, a Great citation flow with anchor text related to both myself & the company name. It hasn’t been deleted in over a month and has given us a related post to the content we’re trying to link build to.

- Don’t go crazy, you can spend an entire day building a 100 links, but that won’t help – When I’m building backlinks with this method I tend to look through about 5 pages of SERPs per keyword, note down the best pages to build comments on and over the next month I’ll build 10 – 20 really high quality backlinks with good replies and varied anchor text.

- Ignore some results. If you find sites with more then 20 DoFollow backlinks in the comments, I suggest completely ignoring the blog – I find blogs which have a good article/content, that’s Unique (you can check the Unique-ness against other sites with Copyscape) and build the link, doesn’t matter if it’s DoFollow or NoFollow as you want a variation of both.

Sunday, June 2, 2013

Blog Backlinks – how to increase your blog page rank

As a blogger, you probably know how difficult it is to maintain a blog on the surface. Not only that you have to write unique and valuable content, but you also must take care of the promotion: building as many blog backlinks as possible.


If you are a beginner, then be prepared to learn! There is a lot of information that has to be assimilated before you even consider starting your own website. It can bring you great rewards, BUT this also means that you have to get involved.


After some time you will be able to organize yourself much easier and you will see that the blog will pretty much be self maintaining. The key is to get people to like what you write and what you have to offer.


That is related to the content of your blog, so make sure that it is SEO-ed and that each of your new posts has between 500-550 words. I have heard other specialists saying that an article can even be between 300-500 words and it will be safe. I would say, write a bit more. After Google’s updates, content has regained A LOT of value, so make sure you use this into your advantage.


There are no certain rules when it comes to building blog backlinks. All of the methods developed by specialists are just assumptions based upon their previous experience.


There is no guarantee that if you will approach certain link building solutions you will get success. It’s about trying and experimenting, and making sure that whatever blog backlinks you’re building, they are done in a smart manner.


You are making a lot of efforts to increase your blog page rank so at least try not to waste your time and energy for nothing.


Here are some good blog backlinks tips that will help you make a start in promoting your website:


1. Blog Commenting – As simple as it may sound, blog commenting is a very good technique to get some nice blog backlinks;


Even if some claim that the link you get from blog commenting are not do follow links, that is of no relevance nowadays. Google and other SE have become more and more strict, and they changed their methods of appreciating a blog’s page rank. Now they value content, and your social interactions. Therefore, spend some time and do some blog commenting, it will only be good for you.


2. Article Directories – Again an old fashion link building solution. But that doesn’t mean it’s less effective. Sites like E-Zine Articles, Article Base are still considered to be very valuable in the eyes of Google. So having some links of your website placed there will only increase your popularity.


It doesn’t matter if you’re not a brilliant writer, no one expects you to write a masterpiece, just describe your service or product and some reasons why people should buy it. OR you can hire other people to write for you, at really convenient prices. I think O-desk can be a good way to start.


3. Web Directories – Even if they are not so popular nowadays, web directories still have a big influence on how SE will rate and appreciate the quality of a site. So for instance, if you manage to get your link in DMOZ, then you really gain some serious link juice. This site has PR 8 !!


Also Yahoo Directory has a lot of importance, but it will cost you 300$ to get submitted.


4. Web 2.0 Sites – You have to try and extend your presence online everywhere you can. So build some free blogs on sites like WordPress, Blogger, Posterous, Squidoo, Hubpages, Tumblr and so on. Spread the word about your existence and try and get in touch with as many people as possible.


5. Social Bookmarking – Nowadays, it is the era of socializing. Google will pay more and more attention to your social activity. Why? Because this is a clear sign that you are involved in the community, that you care about your potential customers. So make sure that you create accounts on Reddit, Delicious and that you try to interact with the people there.


6. Social Networking- This goes hand in hand with social bookmarking. It’s all about sending the message out there about your blog, about the news you got, or the products you want to sell.  Believe it or not, sites like FaceBook, Twitter, Google Plus are great sources to get a blog backlink.


7. Forums – Do not underestimate the power of forums. A lot of people turn to these kind of sites to ask questions and to find interesting solutions for their problems. So, gather a list of forums that are related to your niche and make your presence active there. Make sure you actually post! There are some changes in the SERPs, (search engine result page) especially after the Penguin Update. It would seem like Google is trying to re-organize the web, and forum backlinks will also have a value.


8. RSS sites – Don’t forget to submit your RSS feed to the specialized sites. It will never be harm for you if you leave some links of your blog posts on the internet.


9. Video Sites – As we all know, video marketing is gaining more and more importance, especially after Google bought YouTube.  Also, through video you can attract more viewers and create a more serious image about your blog.


AND, video blog backlinks count!


10. Internal Linking – Last but not least is internal linking. The simplest way to gain blog backlinks is by interlinking. It’s really simple to do. This technique is also known as deep linking and it consists of linking in one post to another one. Simple and effective. AND it will help increase your blog page rank.


These are the 10 easy steps to build blog backlinks. Hope this can be a good start for you and that you can start working on it today!


 

Blogger Backlinks – the road to a successful blog

If you have been around the online environment for a while, then you must be familiar with certain notions such as internet marketing, blog seo, blog page rank, blog backlinks and so on.


Even if you first started with the idea of just having your own site where you can sell a program, a product, an idea, on the way you realized that maintaining a blog is not only just presentation.


Many people don’t realize it, but the online environment is very serious and competitive, ESPECIALLY if you want to make money. And the things is, that here other rules determine who is #1, which makes it so much more difficult to understand and master.


Of course it matters what kind of content you put on your site, it matters how you try to sell to people, and all the other marketing aspects.


BUT, besides that, you really have to pay attention to blog seo, blog page rank, LSI Keywords,  number of posts, number of words in a post, number of backlinks you have and so on.


Why? Because in order to get noticed and get traffic (people) to you blog, you first have to be promoted in SE. Through sites like Google, Yahoo, Bing you will get most of your visitors. Therefore, you must follow certain rules, and learn how to optimize your site for the SE bots so that they can index your pages and make them appear in SERPs (search engine result page).


Once you are indexed, you must make a lot of efforts to reach top positions. Google doesn’t give you specific guidelines on how to build your links or how many you should get in order to have good rankings.


All it is done according to analyzing your competitor position and trying to understand why X got better blog page rank than Y.


So, in other words this means spend hours, days studying, analyzing, trying to come up with a good technique to build your blog backlinks. Eventually you do it, and much to your surprise you actually get great ranks!! Like I got with Blogger Backlinks here:


A day later, my rankings dropped considerably, from position no# 2 to position no #19.  Clearly, that makes you think “WHAT? What did I do wrong?”.


The answer is: probably nothing. Search Engines (especially Google) are going to change and shift results according to their liking. And they change their algorithms constantly. So if you ever have the impression that you understand how they value sites and give blog page rank, you will soon see that your assumptions were wrong.


1.You lost a high quality backlink. It is very well possible that one of the sites that were linking to you to stop doing that. In that case, clearly you will suffer of a page rank loss and you will decrease in SERPs.


Solution: Try and get in contact with the people that stopped linking to you and find out the reason for doing so. Persuade them to continue to point to you from their site, and if that doesn’t work, then try to get fresh high quality blog backlinks.


2. Canonicalization- that is always an issue for google bots, and they can easily mistaken you as shady since you are hiding certain links. The best policy is to play transparent to SE.


Solution: Don’t mess so much with the “rel” of a link. Keep your coding simple. Google bots prefer text much more to complicated Java scripts or php.


3. Selling links. If you plan on becoming a company that sells links to increase others PR, be prepared for a battle with Google. They don’t like this kind of behavior, and they will try their best to stop it.


Solution: The only thing you can do, is not present your business as “selling links”, or just stop doing so. It’s not easy to figure this one out.


4. Malware. If your site got hacked, or there are viruses attached to it, rest assure that you will be penalized. Google doesn’t want in its SERPs websites that can turn out to be harmful to users.


Solution: Go into your webmaster tool and check the situation. You can then start talking to your hosting company and see what you can do about it.


5. Linking to bad sites. If you link to websites that are considered to be of low quality, then you will be punished by Google.


Solution: Check constantly the evolution of the sites you link to. If you notice anything fishy, remove their link from your site, or at least put a “no follow” tag so bots won’t take it into consideration for your PR.


6. Link exchange. Closed link wheels are the most dangerous ones. They won’t help you get better results nor improve your blog page rank.


Solution: Increase the area of sites you link to and that link to you. Make sure there is diversity.


It’s very very difficult to get any kind of security with your blog page rank or position in SERPs. The only thing you can do, is try your very best NOT to do shady things, and do your link building as white hat as possible.


Needless to say, I am also quite disappointed when I see that my rankings dropped, but that doesn’t mean you have to give up. As long as you don’t link to suspicious websites, and your links are visible to Google bots, then you have a fair chance to make it among the first positions.


No SE can penalize you for the links that you get to your site. It would be ridiculous if they did, and this would mean that your competitor could harm you in a very serious way. SO, no need to worry if the links pointing at you are not high quality. They will not damage your position, neither help you. BUT, it would be much better to get high quality links to vote for you, since THAT would boost your blog page rank.